Fashion meets Digital: The Breakdown.
As we continue to move further into the web3 era, digital fashion is becoming an increasingly important frontier. By connecting the physical and digital worlds, startups are arising and creating exceptional customer experiences that were not possible before.
With the help of emerging technologies such as augmented / virtual reality and artificial intelligence, new brands are able to emerge and lead the next wave of fashion forward.
There are many reasons to be excited about digital fashion. It is the perfect combination of art, technology, and fashion. By using the latest technologies, businesses can create unique and amazing experiences for their customers. Whether you are a fashionista or a tech geek, digital here is the breakdown of the biggest startups in the digital fashion scene. (To my Knowledge and in no particular order)
First we DressX. Company which recently partnered up with ReadyPlayerMe to support their garments on the fashion space. DressX uses Snapchat’s API to enable users to wear digital garments through Augmented Reality directly with their propriatery application.
Learn More: https://dressx.com/
Secondly we have Fabricant. One of the olders digital fashion houses. They started by creating their own fashion garments but recently went into creating Fabricant Studio: A platform where other artists, designers can create trade and wear digital fashion. Essentially creating the wardrobe of the metaverse.
Learn More: https://www.thefabricant.studio/
10KFT is a digital shop for the NFT based collections created by Wagmi-San.
Wagmi-San creates accessories for numerous different NFT projects ranging from BAYC, CoolCats, Moonbirds and others. You must own the parent collection to mint the accessories for the NFT itself.
All of the Wagmi-San’s accessories and collections are 1 / 1.
The Wagmi-San universe also contains Blank Canvases. This in term means that you can purchase a blank and can go to the Wagmi-San store to get your desired NFT pattern created for desired NFT.
Learn More: https://10ktf.com/
9dcc is a fashion brand created by GMONEY. One of the most prominent figures in the web3 space. 9dcc droped their Iteration-01 and the tee’s sold out immediately. Brand is partnering with IYK on creating a bridge between the digital and physical (NFT — RRIF) and has recently announced a collaboration with Snowfro (Artblocks Founder and the artist of Squiggles)
Learn More: https://9dcc.xyz/
Auroboros is a science-tech couture hourse which dabbles in creating garments for the physical and digital worlds. Auroboros creates pieces which transpire through the digital and phyiscal worlds and combine luxury, science and education. They have also recently created a collaboration with Grimes.
Learn More: https://www.auroboros.co.uk/
Dematerialized is a Digital Fashion Marketplace which supports LUKSO and ETH Blockchain. Enabling brands, creators and users to access trade and utilise digital lifestyle goods.
Learn More: https://thedematerialised.com/
Republiqe is a metaverse ready digital fashion house. They help brands to design, create and sell their virtual clothing an dcollectible NFT’s at the forefront of the digital fashion revolution.
Learn more: https://republiqe.co/
Tribute Brand is a digital fashion house known for their collaborations with world renowned brands in the space such as Carolina Herrera. Brand utilizes it’s own proprietary AR technology to create and enable users to wear digital fashion garments in real time.
Learn more: https://www.tribute-brand.com/
RTFKT. A Web3 native brand which sold to Nike back in 2021. The brand is known to push the limits of innovation when it comes to web3 especially with their MNLTH, CloneX collections. They have recently partnered up with RIMOWA to create physical suitcases which are web3 ready.
Learn more:https://rtfkt.com/
Adidas also stepped masively within the web3 space with the launch of their “Into to Metaverse Division”. They have recently created their ALTS by Adidas Avatar Collection. Furhermore, the company has launced their first pair of physical merchendise available to everybody.
Learn more: https://www.adidas.com/us/into_the_metaverse
Dopamine is a web3 native fashion brand working on the connections of physical and digital through time-based drops. Thing of them as Supreme of web3 in terms of the business model. Their latest collaboration was a drop in partnerships with NounsDAO. (Grant)
Learn More: https://www.dopamine.xyz/drops/nouns/ls%20shirt
RedDAO is one of the first names which pops up when looking more in-depth about the digital fashion market. It’s an investment focused DAO, incubated by Tribute Labs, focusing on investing in the digital fashion industry. Currently RedDAO has more than 4098 ETH Allocated to the treasury.
Learn More: https://reddao.xyz/
Altr is a digital fashion platform that empowers brands, creators, and institutions to digitize, showcase, and commercialize fashion archives. Incubated by OV x FarFerch — Dream Assembly Cohort they are slowly but shurely positioning themselves as one of the leading one-stop solutions for commercialization of fashion achives.
Learn more: https://altr.space/
Legitamate Tech — The LGT Protocol is an on-chain framework designed to keep physical assets in-sync with their digital counterparts, specifically from an ownership and provenance perspective.
The LGT Tags and the Tap by Legitimate web app can be by used by customers to verify the authenticity and ownership of physical goods through Legitimate’s services and the LGT Protocol smart contracts on-chain.
Learn more: https://www.legitimate.tech/
