Brands and Web3 №4 — Gucci x SuperRare

Josip Vlah
1 min readNov 15, 2022

The Next 100 Years of Gucci.

Gucci is one of the most famous fashion brands in the world, spanning its legacy for more than 100 years and establishing itself as one of the pillars of the fashion industry.

Celebrating its 100 Anniversary, Gucci teamed up with incredible creatives at SuperRare to create an exhibition showcasing how the next 100 years will intersect art, technology, culture and fashion.

The NFT Exhibition showcases 29 handpicked artists and each artwork represents a different era of the future of Gucci.

Users are able to enter the vault and big on the artworks from different artists. Bid prices start from 1ETH to upwards of 5+ ETH per edition.

Besides the NFT Exhibition Gucci also invested into SupeRare $RARE token which will enable them as a DAO member to vote on curation of the art on the SuperRare platform.

The Vault of Gucci is an ongoing exhibition and you can visit it on the following link.

This sort of collaboration between the brand and the platform created an immersive experience and presence while also helping the digital artists by promoting their style and artworks through numerous different audiences ranging from traditional collectors, digital collections and enthusiasts.