Brands and Web3 №2 — RZLT x NEAR x Outsiders.

Previously we have covered Tiffany & Co and their collaboration with CryptoPunks. Now let’s dive into NEAR Protocol and RZLT | Rezolut collaboration with JoomBoos.

By my accounts this is still one of the best approaches to onboard customers unfamiliar with the NFT’s to the NFT’s. You might ask why is that?

We have created a simple and efficient dApp which enables users to claim their NFT’s, free of charge on NEAR Blockchain. NFT is minted directly on the user’s newly created wallet and randomly dropped. Meaning users do not know which NFT they are going to receive.

With this activation we are onboarding users which are unfamiliar with the space but curious enough to try it.

Moreover, as stated above the NFT’s are free and users don’t need to purchase anything which I believe is a crucial part when thinking about onboarding new generations onto web3 and educating them.

With the community created, new activations will be done in the future and an organic community is forming around the fans of the TV Show Outsiders which is steadily growing in size.

I can also say this is one of the first and well-throughout NFT drops created by a brand within the CEE region.

To conclude, It was a pleasure working on this project and I would like to thank JoomBoos, NEAR Balkans and the whole team at RZLT for executing this.

You can still claim the NFT directly on outsiders website:
https://lnkd.in/dfavrdmz